interests-yogaThis way, users see more of what they want and advertisers can target smaller, more qualified audiences. 2. Increased CTR & decreased CPC In addition to wasting less money by not showing ads to non-interested users, targeting a more specific audience can greatly increase your ad’s clickthrough rate, or CTR. when shown to a small, niche audience who truly has an interest in what your company is offering.
CTR and a decrease in cost
As a result, your ads will likely receive more hong kong telegram data clicks for fewer impressions, increasing the CTR. In fact, Pinterest Product Manager, John Milinovich, said, “In early tests, many advertisers are seeing 50% increases in their click-through rates, and 20% more cost-effective clicks.” So, targeted Pinterest ads are simultaneously seeing an increase in per click, or CPC. 3. Better user experience The more relevant your ads are to a user’s interests, the more positive their reaction will be.
Because they’ve expressed
Interest in a specific category or product, they will be less bothered by seeing your ads. In fact, most users expect to see ads related to the area of interest they are browsing. The ads look similar to other Pinterest posts, so placing an ad within a targeted niche will allow it to fit in with the rest of the content on the page and generate user engagement. 4. Less competition Another benefit of targeting a smaller, niche audience is less competition.
Think back to desk yoga scenario
There may be lots of advertisers targeting yoga enthusiasts and many more going after business people. But, how many are targeting people who want to do yoga while sitting at a desk? Probably not too many. With fewer advertisers fighting over ad space, your ad is more likely to be shown more often. It’s hard to stand out in a sea of thousands of ads – but if you’re competing with a smaller pool of advertisers, your ad will have a much higher visibility.
Which interests should you target?
The more narrowed down your target audience articles on strategies for successful seo becomes, the less competition you will have. With over 5,000 interest options available in Pinterest’s Taste Graph, figuring out which ones to target with your ads to can be overwhelming. So, how do you find your audience on the platform? Here’s what you can do: 1. Create buyer personas Look at the people who you know are your current customers and really analyze them.
Your buyer persona might
For some people, writing up an actual customer ca cell numbers persona helps them understand their customers better. For example, be Susan, 45 years old, works at a retail store in a shopping mall, enjoys learning new recipes and biking to work. It’s fairly simple, but it offers some insight into the everyday lives of your buyers. Buying your product or service is just one of the many things that make up your customer persona – it’s up to you to figure out the rest.
