You might already have a well-oiled content creation machine that’s delivering perfect leads, but you’re looking for a different way to get in front of ideal clients outside of the usual long-form content. That’s where podcasts could become your new lead generation superpower.
Whether you’re dipping
your toes in and finding out how to become a guest, or going all-in to launch your own, podcasts are just like traditional lead generation methods. For the best results, they should focused on generating more whatsapp data interest by the right people and converting them to customers, but the format is listening, not reading or watching!
In this blog post, we’re going through how to successfully get more leads (and sales) through a podcast, running you through the 2 main formats: guesting and hosting.
Do podcasts generate leads?
When you do them right, yes! Podcasts aren’t an interactive way to connect with your audience. You speak, they listen. But by using their time to tune in, they’re signalling strong interest in what you have to say and you can create a powerful relationship with your listeners.
Benefits of podcasts
Connection: Podcasts are a brilliant way for you to talk to listeners that become leads. In a podcast, people hear your actual voice, rather than reading your written voice, giving you another dimension to building trust with future customers.
Inclusivity: The format itself is inclusive of everyone who prefers an audible medium of learning to a visual one.
Showcase your knowledge: Talking about your 4 Best E-Commerce Security Solutions for Your Online Store knowledge and Why Podcasts Make experience cements your position as an expert.
It doesn’t feel like work!: Talking to your tribe about what you’re really into is actual fun! Yes, there’s a bit of performance anxiety at first, but geeking out over shared interests is a genuine pleasure.
Lovely introduction to you: Hands up if you’ve never ended up clean emai down an internet rabbit hole – no one, right? Hearing you talk enthusiastically about things that matter to them, may spark listeners to want to know more…and more…about you.
There are two main podcasting routes.
