Social media influencer fraud occurs when someone buys fake followers and bots to artificially increase their audience . They do this in the hopes of appearing more popular and convincing more brands to collaborate with them on marketing campaigns.influencer marketing.
Social media influencer fraud can be very damaging to your influencer marketing strategy. On the one hand, these influencersfake influencers They are rarely able to generate results as unless their audience is genuine, they don’t have real followers who interact with their posts . Fake influencers also haven’t built up a good level of trust among followers, which means they are much less effective at influencing people. This is why it’s so important to conduct achecking fake followersbefore reaching out to someone to make sure their audience is authentic and engaged.
How to avoid influencer fraud on social media
We’ve already seen what social media influencer fraud is and how fantuan database working with a fake influencer can damage your brand, but how do you know if an influencer is fake?
Here are some practical tips to help you identify and avoid influencers with fake followers and fake engagement.
Analyze follower growth
The first thing to check for social media influencer fraud is audience follower growth . One of the biggest clues that someone has purchased fake followers or bots is if their audience grows rapidly overnight . While sudden increases don’t always indicate that an influencer is fake (since rapid growth can happen if one of their posts goes viral), an unexpected increase followed by a drop in follower count is often a sign of influencer fraud . Typically, when a genuine influencer’s audience starts to grow, it does so steadily over time .
Check engagement rates
Next on your social media influencer fraud checklist should be martha benjamin owner engagement rates . If an influencer has a large following but few interactions on their posts, then it’s suspicious. Or if the interactions they do have are mostly Likes and generic comments like “Nice!” or standalone emojis, this is another sign that some or all of their followers could be bots.
How many likes do their posts generate on average? Are the likes and comments on each post constant? Does the influencer interact with any of these comments or are they floating comments with a low response rate?
It’s also a good idea to check out some of the accounts that the andorra business directory influencer frequently engages with. This can help you identify if they’re participating in influencer groups to falsely boost their engagement rates. Influencer groups are online groups and forums that fake influencers often go to in order to exchange engagement . These influencers will engage with someone else on the group’s posts in exchange for engagement on their own posts. These interactions are meaningless because these influencers don’t actually have a genuine interest in what the other person has to say.
