Social media has become very powerful brand awareness tools as well as demand generation platforms for products and services, but now it’s becoming even bigger than that. TikTok is overtaking Google Search and Maps for information and discovery search queries for Gen Z. For this reason, marketers are investing in TikTok SEO, to ensure their visibility when users search on the platform and to drive direct traffic and brand awareness (without having to go to Google).
When we look at the customer journey , TIKTOK SEO is now driving not only brand awareness and consideration, but also conversions.
Without a doubt, social media marketing is becoming more and more relevant to apply in business and that is why we are going to show you in this article how to advertise on TikTok with an SEO focus effectively.
Who are the main users of this social network?
What is TikTok?
TikTok social network: Could japan phone number data it be considered a search engine?
Importance of TikTok: What impact does it have on SEO professionals?
How does the TikTok algorithm work?
How to get more views on TikTok? The 4 best tips to achieve it
1. Skip current trends
2. Use the most appropriate hashtags
3. Familiarity principle
4. Keep the expectation
Trends on TikTok: How to find them?
Trending Audios
2. Trending hashtags
3. Trend challenges
TikTok Content How to Optimize for Search Results?
1. Add your search keywords to your video text
2. Keywords in titles
3. Use hashtags to categorize
TikTok Hashtags: How to Find the Most Popular Ones for SEO?
SEO on TikTok Can it help your website’s SEO?
TikTok Searches Can you see the volumes?
Tik Tok Audience Who are customer satisfaction research methods the main users of this social network?
Tik Tok’s main audience is Gen Z. Why? Gen Z and Millennials are always the first to adopt new ways of using technology and influence other generations to follow suit. So, will TikTok become a popular search engine for everyone? Yes. Will it completely take over Google? No. But just because it won’t dethrone Google doesn’t mean TikTok isn’t going to play a major role in search in the future. In fact, Google has already started showing short Tik Tok videos in Google SERPs.
40 % of 18-24 year olds, when looking for a place to go or eat, turn to TikTok instead of Google . In the fashion or beauty space, we now see TikTok becoming the place that refers the most traffic and demand, with a conversion rate of up to 80% . Plus, it’s not just about restaurants or travel advice – users are also turning to TikTok for e-commerce searches and purchases. “TikTok made me buy it” is real.
For example, what do star projectors, plush agb directory octopuses, and light rings have in common? They’re all Tik Tok sensations! Thanks to the social media platform, a mood-changing plush octopus became one of Amazon’s most searched items in 2020 thanks to TikTok, despite them not even existing a couple of years ago.
trend-google-tiktok-viral
Consumers are becoming more impatient and want quick results for their queries. The faster you can make your customer journey , from awareness of your brand or products to converting your customers, the more you will earn as a business. Therefore, short-form content is becoming the answer that users want and therefore, it is something you should keep in mind if you want greater visibility for your business.
What is TikTok?
Tik Tok is a video sharing platform, focused primarily on short-form video content, from 15 seconds to a maximum of 3 minutes. However, today we are starting to see signs that it is becoming a search engine. Based on a study by IAB Spain , in 2021 the total daily use of Titok by Spaniards is 63%, behind YouTube with 67%, Facebook with 72% and Instagram with 97%. A considerable percentage considering that its popularity emerged after the Covid-19 pandemic. The rapid growth of TikTok has broken traditional models and schemes.
TikTok social network: Could it be considered a search engine?
Right now, no. The platform itself doesn’t want to call itself a search engine. But TikTok is going head-to-head with YouTube and starting to beat Google because of it. TikTok has started to show signs of applying search engine features, raising questions about its ability to not only take over YouTube search but Google search as well. It started with a search bar, then paid for ads within its search results page, and now even shows suggested search terms when viewing the comments section of a video or in the comments made by users themselves.
