According to research, online reviews play an essential role in the success of local businesses in the U.S. The majority of customers leave reviews to share their customer experience, while the majority of potential buyers read reviews to assess product performance and buyer satisfaction. On average, potential buyers read 112 reviews before making a purchase.
While this research was Reputation Management conducted in 2019, its findings are still relevant. When a vast majority of businesses moved online during the COVID-19 pandemic, the importance of online reviews skyrocketed.
As a marketing agency owner, you understand the importance of maintaining a positive online reputation for your clients. However, with dozens of clients and countless review sites like Google, Yelp, Facebook, and industry-specific review sites, managing reputation manually can quickly become overwhelming.
This is where agency management software such as reputation management comes in handy. This blog covers its key features, top picks, and expert tips to help you choose, set up, and get the most from your solution.
Rebrand and resell AI-powered review management software to your clients
Table of Contents
What is Reputation Management Software for Agencies?
Why Is Reputation Management Software Important for Agencies?
Key Features of an Online Reputation Management Tool
Top 10 Reputation Management Software for Agencies
How to Choose the Best Reputation Management Software
Why Vendasta Is the Best Reputation Management Tool on the Market
What is Reputation Management Software for Agencies?
Reputation management software for agencies is a tool that lets you automate the process of managing your clients’ reputations online. To better understand how this automation works, first things first, it’s helpful to outline what steps this process consists of.
Getting a Bigger Picture
Reputation management for clients phone number library begins by forming an understanding of an SMB’s online presence by answering the following questions:
How do the customers perceive an SMB?
What image does the SMB have in the local press?
What is the SMB’s target audience, and what are their core values and priorities?
How does the SMB’s online presence contrast with that of its competitors?
To answer these questions, it’s necessary to collect the following information:
What comes up in search results when potential customers look for the SMB online?
What ratings does the SMB have on the most popular review sites and on those that are relevant to the SMB’s industry?
Does SMB have any mentions in customer satisfaction research methods local newspapers or magazines? Are these articles positive or negative?
How do all of the aforementioned aspects of the SMB’s online reputation compare to those of its key competitors?
Reputation management software can automate the process of collecting all the necessary information about an SMB’s online image with the help of social media and brand mention monitoring tools. These tools track relevant keywords and hashtags on social media platforms and also track online mentions of SMBs.
At this point, it’s worth drawing a distinction between social media monitoring and social listening:
reputation management software for agencies: social listening vs social monitoring
Another useful tool that exists under the agb directory umbrella of reputation management tools is the brand sentiment analysis tool. This tool is powered by AI algorithms that analyze all the mentions of an SMB’s brand and assign the appropriate score (such as Very Negative, Negative, Neutral, Positive, Very Positive, or Mixed Sentiment).
A competitive analysis tool helps understand how the SMB’s online presence stacks up against competitors. This tool pulls data about the competitors’ marketing strategies and organizes all relevant metrics into a single, easy-to-understand dashboard.
Implementing the Strategy
Once your agency has assessed the SMB’s online reputation, you can design and implement a strategy with these key steps:
Ensure NAP Data Consistency: Verify that the SMB’s name, address, and phone number are accurate across all listings.
Leverage SEO: Publish high-quality content on various digital channels to maintain a positive online presence and secure top Google search rankings.
Encourage Online Reviews: Actively ask satisfied customers to share positive feedback, such as by providing Google review links.
Engage with Reviews: Respond to both positive and negative reviews respectfully, aligning with the SMB’s brand voice and audience expectations.
Now, here’s how reputation management software for agencies can automate these tasks.
Automated Listing Management: AI algorithms ensure business information like NAP details and working hours are accurately distributed and maintained across platforms.
Smart Review Responses: AI-driven tools analyze customer review sentiments and generate intelligent, empathetic response suggestions. Your team can simply proofread and publish these replies.
Automated Review Requests: Set triggers, such as purchases or consultations, to send automated SMS or email review requests to clients, encouraging valuable feedback.
Streamlined Social Media Management: AI-powered platforms help draft and schedule social media posts tailored to the SMB’s industry, upcoming events, or holidays, making it easier to maintain a strong online presence.
