Outreach is the process of finding and contacting potential customers to draw their attention to a company’s product or service. The main goal of outreach is to tell customers about your offering, show them how it can solve their problems or meet their needs, and encourage them to communicate.
Key characteristics of outreach
Proactive approach
Sales managers work proactively and independently initiate contact with customers, rather than waiting for inquiries.
Personalization
Customers want to feel like they’re not just numbers in a database, but an important part of the business. When they’re sent a proposal or email that takes into account their previous experiences, interests, or problems, they understand that the company isn’t just trying to sell them something, it’s offering a solution that’s right for them.
Multichannel
Communication uses various channels: email, social networks, phone calls, instant messengers, etc. Choose the most convenient for the client and reach a larger target audience.
Sales Outreach: Challenges Overcome by CRM
Outreach is a powerful strategy for attracting new customers and increasing sales. However, behind all its benefits are challenges that can hinder success. Below, we will look at each of them and show you how to overcome them with NetHunt CRM.
Challenge #1. Lack of personalization
Customers are increasingly ignoring messages that feel like mass mailings. They want more: attention to detail, a personalized approach, and the feeling that each message is created just for them, not for hundreds of other people. This is not just a desire, but an expectation that is confirmed by the numbers.
Emails with personalized subject benin hone number list lines are opened 20.66% of the time, while non-personalized ones are opened only 19.57%. The difference is small, but attention to customer requests affects the effectiveness of email campaigns.
How NetHunt CRM helps
The system collects, stores and records information about each client. Data from various sources, such as email, social networks, phone calls, instant messengers, web forms on the website, are securely stored in one place. All relevant information about the client is in his card:
contact details – name, phone number, email address, link What is outreach in sales? to the company’s website, industry in which the client works;
history of interactions — all communication chains — from emails to instant messaging correspondence and meeting notes.
If you know what request or problem the client has addressed to the company, what they talked about with a colleague, what functionality they emphasized, then you can easily create a personalized offer. You will offer what is needed, not a generic business solution for a check mark that will disappoint the person.
It is easy to segment your target audience by any parameter important to your business
If you sell software for different industries, segment your customers by industry type, such as finance, education, etc. For financial companies, focus on europe email reporting automation functionality, for educational institutions, on payment tracking, etc.
Instead of mass mailings, create targeted messages that speak the language of a specific audience. Customers will immediately notice that you understand their needs, and the time to make a decision will decrease, and trust in the company will increase!
Extracts from CRM records
Macros are field substitutions that can be added to email campaigns or automations. You create a template for a group of people, but each recipient receives a message with data specific to them.
Include the client’s name, job title, company name, country or region, and specific details like the transaction amount or individual discount. This will make the message appear to be written specifically for each client, even if it’s being sent to hundreds of people at once.
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Challenge #2. Difficulties in contact management
Finding the right information takes too much time, which slows down decision-making. Without a single source of data, managers are left with different, sometimes contradictory, information about customers. This leads to confusion in communications and clarifications.
This approach creates the impression among customers that the company is disorganized and unreliable. The level of trust decreases, which leads to the loss of important deals and customer churn.
How NetHunt CRM helps
Thanks to the integration of NetHunt CRM with Gmail, system users can create tags directly from an incoming or outgoing email in a few clicks. The system will automatically create a new record in the database with information available from the Google profile or email: first and last name, email address, photo, etc.
Native integration of NetHunt CRM with Gmaii
Native integration of NetHunt CRM with Gmaii
Challenge #3. Exhausting routine work
In sales, routine tasks take up the lion’s share of time. Creating contact lists, manually entering data, sending messages, monitoring deadlines, and completing tasks creates a sense of constant rush to meet deadlines. As a result, managers become tired and their engagement decreases.
How NetHunt CRM helps
NetHunt CRM simplifies outreach by automating communications. The system will send the client follow-up messages with instructions. The manager does not need to spend time processing each request – NetHunt CRM does it for you.
