Managers are key players in the smooth running of a company. Responsible for the general organization of their teams’ work, they also have the role of motivating the troops, giving constructive feedback, facilitating collaborations and allowing everyone to develop their skills. All of this therefore requires a certain proximity, in order to optimize communication possibilities.
Mastering the fundamentals of management in the face of the growth of teleworking: a major challenge
With changing consumer habits, stores must poland phone number data constantly innovate in order to offer the best possible experience for their customers. To achieve this, they can rely on indoor geolocation . By allowing customers to be located, it opens up new possibilities to improve the in-store journey. This can involve guiding consumers to the products they are looking for, offering them promotions in real time or analyzing their movements in order to optimize sales areas. In short, this technology is transforming the way in which brands interact with their visitors.
A simplified customer journey thanks to indoor geolocation
For retailers, indoor geolocation is a goldmine verbessern sie ihre content-strategie of information. It provides information on the behavior and needs of customers in stores. It then becomes possible to identify the busiest areas and the products that attract the most , or on the contrary, the spaces where consumers spend little time. For example, a retailer discovers that a department attracts fewer customers than expected. It could then modify its layout or organize targeted promotions to attract more visitors.
Personalized promotions in real time
Indoor geolocation also opens the door to ao lists richer interactions between the consumer and the store . Indeed, this technology gives brands the opportunity to offer promotions and special offers in real time. For example, someone in the children’s clothing department could receive a notification with a discount on a brand or product in the department. In this way, the brand captures the consumer’s attention at the right time, thus increasing the chances of a sale.
