Employer branding can be framed as a real strategy aimed at attracting new talent to the company and retaining and retaining current employees.
What can a communications and marketing agency like ours do for employer branding? Suggest a series of “tactics”, concrete actions, which – also thanks to the support of technology – can be put to the service of internal communication .
Making online events more interactive and engaging How to Improve Employer Branding with Technology
Using gamification , organizing online contests for employees, offering digital vouchers or other services: let’s look at some proposals together, drawn from our recent experience.
Involving your employees, making them participants and spokespeople for your company culture and brand has always been fundamental, both to increase the quality and happiness in carrying out their tasks, and to spread values and attract new collaborators.
But in this historical period it is even more important to involve them, to keep them motivated (and productive) and avoid them leaving. This is the time of the great resignation (Great Resignation).
What is the Great Resignation , is it a US-only phenomenon or an Italian one too?
In reality, this phenomenon also affects Italy, where it is estimated that approximately 60% of Italian companies will see one or more employees resign from their jobs , especially young people between the ages of 26 and 30. (Data from the Italian Association of Personnel Management ).
From a McKinsey study , we can read how 40% of workers in the world will change jobs in the coming months. Instead, from analyses by the Ministry of Labor and Social Policies, we learn that in the middle of last year about half a million workers voluntarily resigned from their workplace.
Employee retention strategies
It is becoming crucial for companies to develop more or less structured employee retention plans . For example, one of the elements increasingly sought after by workers is flexibility and the possibility of working remotely (smart working).
The world of work is changing, it is increasingly fluid and digital: how can we use digital tools to promote internal communication, team building.
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Training and employee motivation?
Here are some suggestions, taken from country email list resource the recent experience of our communications agency.
Online or “hybrid” events (speakers in attendance, participants connected from home)
The evolution of the classic internal asb directory training webinar or meeting via Zoom or Google Meet , which have become so familiar in times of Covid and smart working. When the situation requires it, these events can be the ideal tool, for example, to present the launch of a new product to the sales force , or for periodic appointments such as biannual meetings with the entire team, useful for maintaining team spirit and sharing objectives and results.
Examples of useful tools to give an extra “twist” to these meetings, so as to avoid everyone getting distracted after 10 minutes, due to cameras and microphones being turned off, can be:
screening a video , whether it’s an animated infographic , or involving a testimonial who sends a pre-recorded message to the team. If you don’t know how to approach the world of videos, you can find some ideas on our blog .
interactive experiences , such as a questionnaire, or the “collective” creation of a word cloud, using an app like this one from Poll Everywhere .
Gamification as a corporate training tool How to Improve Employer Branding with Technology
“ You can discover more about a person in an hour of play than in a year of conversation ” (Plato).
Play is a way to engage and stick information in people’s minds. It works with kids, but it works with adults too.
It doesn’t necessarily have to be the new PlayStation launch, but simply an interactive and more fun way to interact, for example to check whether employees have learned what was explained in a training session .
You can also consider whether to insert a more competitive mode, with competitions, scores and final winners to make everything even more stimulating.
“Sweepstakes” for Sales Force Engagement
Giving a prize based on the achievement of a goal is the most classic form of reward . It is true that, according to research, today employees give a lot of weight to “higher” forms of reward, such as a work-life balance or working towards an ethical goal . Everything happens online, so they are easy to manage from a logistical point of view, and the company is free to choose the amount.
Corporate welfare
The much sought-after work-life balance is one of the goals of many workers, particularly felt by women and parents. But, in general, everyone complains about the lack of time. So why not offer benefits that affect the quality of life and the work-life balance?
Some examples? Discounted summer camps for employees’ children, babysitting bonuses, even by activating agreements with websites that deal specifically with finding babysitters, such as https://babysitter.familyhappy.it/welfare .
An excellent idea to promote and make all employees aware of corporate welfare initiatives is to create a real internal website , always updated, where each employee can consult the services available to them, but also relive the highlights of company life, such as parties or team building. An example? The Jforyou website !
The importance of employee engagement
Whether it is a small work team or a multinational, a good leader must never underestimate the importance of involving his team . Teamwork, motivation, valorization are fundamental to create a good climate at work, to avoid turnover and because happy people work better.
