The goal of many clients with their websites is usually to appear in the first positions on the organic results page. But for some years now we have been working with a new section, and goal, to achieve: Google position zero .
In this post, we explain what it is about and what we can do to achieve it.
Types of featured snippets found in position zero
Learn about Rich Snippets too!
How to get Google position zero?
First things first: what is position 0 on Google?
When we talk about position zero in Google , we are referring to “feature snippets”, that is, the highlighted fragments that are located at the top of the page in the search results. They are characterized by offering the information first , be it a paragraph, video or list of steps, and then the title and the link to the web page.
In 2014, Google introduced featured indonesia phone number data snippets to provide a quick response to different queries, thus improving the user experience . For websites, this is another opportunity for growth, since appearing in position 0 exponentially increases the possibility of improving traffic and conversions.
First things first: what is position 0 on Google?
Types of featured snippets found in position zero
To have a higher chance of appearing in this coveted position, it is important to first know what types of featured snippets exist.
In paragraph format : This is the most common format. Google’s goal here is to respond to users’ questions with a paragraph from a web page, which the search engine understands best serves to resolve the query.
List-style featured snippets : Typically answers “how to” queries.
Table format : This is more common top 10 crms for agencies for questions with the keyword “which”, where the exemplary answer is a table, for example a comparative one.
Featured Video Snippet – This is where Google knows that the best answer to a given query is a video, from YouTube, of course.
Learn about Rich Snippets too !
Featured snippet example:
Google Position Zero: List agb directory Featured Snippet Example
Featured video snippet example:
Google Position Zero: Video Featured Snippet Example
Below, we are going to recommend a series of tips that we at Marketers Group often apply to improve the chances of our clients’ websites appearing in featured snippets and FAQ sections, another interesting section of the organic search results page.
First of all, we must keep in mind that position 0 is a reward from Google for those websites that correctly and concisely answer users’ questions. Therefore, it is crucial to know those queries from your clients that you can answer perfectly. Tools like Semrush and Ahrefs are our allies and Answer the Public has a free version and usually helps us too.
Try to answer these questions in a clear and concise manner. Consider whether it is better to use a paragraph or a list of steps to follow or a table of contents.
Don’t neglect the structure of your headings. H1, H2 and H3 help organize your content, offering order and ease of finding answers, both for Google and for users. And of course, always remember that you are writing for your potential clients, not just for Google and other search engine crawlers.
How to get Google position zero?
We told you to answer the query concisely, but you must also offer extensive content , rich in explanations. We must demonstrate that we are experts in. The services or products we are talking about and that is achieved with extensive and useful content. Trust us, both Google and your customers want to learn from you, they need that information that you have.
Base your race to Google position 0 on a keyword and content strategy . It is important to focus on those long-tail keywords that answer your users’ queries.
Take care of the relevance and semantic prominence of your content . Google understands the semantics of content, with related and secondary keywords. And it will clearly help users who visit your website to obtain the information they are looking for.
It is also essential to analyze Google searches , as not all SERPs. The results pages, present featured snippets that you can take advantage of. In those cases, you can evaluate whether the SERP contains frequently asked questions. The famous FAQs also have to be present in your SEO strategy.
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As you may already know, in SEO there are many factors. That we must take into account so that our efforts achieve the desired results. From optimizing internal linking, loading speed and Core Web Vitals metrics and an orderly web architecture , among many others. All of this will help Google know that your site offers the best information to occupy position zero.
