In a time of lower activity and higher competition, it is more important than ever to ensure that your marketing delivers results. How can you know if your marketing activities are effective? The answer is simple: Measuring results. Why should you measure results? If you don’t measure what works, it becomes like shooting sparrows with a cannon – pardon the expression. You don’t know what hits the target group, what engages and what provides value. To be able to measure, you must decide on: What are you going to achieve.
Why should you measure results
How are you going to measure it? By focusing on measurement, you can gain insight into many things: Customer behavior – what are users doing on your website? Do they spend time on the content you want them to spend time on? Are there any The most important side on the Telegraph side is the Telegraph database list side. Here each person saves telegram database users list their personal theory. Through which they can share information and resolve any future issues. So it can be said that the importance of telegraph is immense in real life and in every individual’s life channels that work better than others? Are there any surprises.
Does the money you spend on advertising return value? (ROI) By measuring, you can also document your success. A marketer’s most important task is to create opportunities for sales. By having a plan, and tracking what we do, we can measure the opportunities we create.
What do you want to achieve
Below you will find five steps that will guide you to this. 1. What do you want to achieve? More traffic to the website More engagement such as reading content, watching videos etc. Get more leads by having them fill out a form Sell more in the online store The possibilities are many. You should decide together what you want to achieve for your company. Take the objectives set for the company and break them down to how marketing activities can contribute to achieving these objectives. Involve other departments such as sales and customer service. This is important so that people other than the marketing department have a relationship with and ownership of the goals.
Traffic to the website
Those who are in dialogue with customers on a daily basis, such as sales and the customer . Have important information that you as a marketer can benefit greatly from. Let’s consider some examples of what could be goals: Traffic to the website: Our aim is to increase traffic to our product pages by 30% in Q1 compared to the same period last year. Read content: Our goal is for our blog articles to be read by 20% of the visitors to our blog from Q2 to the end of Q4 in 2024. Obtain more leads: Our goal is to create 30% more leads by the end of Q2 compared to the same period last year. We have previously written about how to set SMART goals .
What should we measure against (benchmarking)? An important part of this work will be to find the numbers we will measure against. The most important sources for finding these numbers will probably be: Historical data – you can find this in analysis alan ruck: popular por seu papel em cameron frye tools and marketing channels. Industry standards – if you do not have historical data, you can see if you can access reports from your industry. Benchmarking against competitors – here tools such as Google Ads, SEMrush and can give you insight. Measuring improvements over time – if you don’t have access to other numbers you can measure improvements over time.
The most important sources
Setup of tracking Once you’ve decided what you want to achieve and what you’re going to measure, it’s time to set up tracking. Some of the targets may require simple configuration. Others, such as an online store, require more advanced configuration in the form of a data layer. Tracking of traffic to the website. This is probably the easiest to measure. The vast majority today have an analysis tool such as Google Analytics or similar. If you have, for example, set up GA4, you will find these numbers there. Things you can measure are: Amount of traffic How many are coming? Do they come several times? Do they see more pages? How long does the visit last? Sources of traffic Where do the visitors come from? Which sources bring the most traffic.
We can improve the content
What sources bring visitors who spend the most time on the site? User behavior Which pages get traffic? Are there important pages? If not, we can improve the content. How long are they on each side? Where did they go next? What devices do they use? Are they afb directory on mobile or desktop? If most people are on mobile, the follow-up question will be: Does the website work well on mobile? You can probably read this from how long they are on the website, and whether they view several pages. My guess is that once you start “digging” into the data, you’ll get more ideas about what you can measure. Then it’s time for further tracking.
Tracking of content read Here, a little more setup is required, but it is still possible to set up relatively easily if, for example, Google Tag Manager (GTM). The way it is done is to combine two actions defin in Google Tag Manager. The scroll down on the page is a separate trigger in (GTM) called “Scroll Depth”. It measures how far down the page you scroll. Here, it is stated in percentage how much of the page is scrolled before it should start. If you have a footer that takes up some space, it is smart not to set this to 100%. Time spent on the page is a separate trigger in (GTM) called “Timer”. It measures time in milliseconds.
If you are going to measure
If you are going to measure this on blog articles, you can, for example, decide on a time. For example, two minutes, which is 120,000 milliseconds. By combining these two in what is called a “Trigger group” in (GTM), it means that both must “hit” for something to happen. If a user scrolls down to the bottom within two minutes, then the action has not been achiev.
If a user is on the page for more than two minutes but does not scroll down far enough, the action is not accomplish. What must happen when the action has been carried out is that you must submit the action to GA4.
When the action is then register in GA4, you can define it as a conversion. You have to find your preferences for how far it should be scroll, and how much time it takes to read an article on your website. At it is our blog articles that bring the most leads. That is why we also measure how many people read our blog articles. Because we have a footer on the website that takes up space, and we also have suggestions for related articles below each blog article, our parameters are: Scroll Depth = 75%Do you want to get the most out of your Facebook advertising? Learn how to target Facebook ads effectively with these simple tips.
Understand your target audience To target Facebook ads effectively, it is important to first understand your target audience. This involves analyzing their needs, interests and demographics. By having a deeper understanding of who you want to reach, you can create more relevant ads that appeal to their needs. A useful way to understand your target group is to use the insights in the Meta Business Suite, analysis tools you use on the website or customer surveys.
You can look at demographic data, what content they engage with, and behavioral patterns. Feel free to set up your Buyer Personas to get a clearer picture of who they are, and what your company can help them with. Once you understand your target audience, you can start segmenting them to target ads more precisely.
Use Facebook’s targeting tools
Use Facebook’s targeting tools There are many ways to reach the right target group on Facebook and Instagram (Meta). You can choose the audience when you set up the campaign, but it can also be prepar in advance. Go to “Audience” either from Business Manager, or via “All tools” from Business Suite. If you have already creat audiences from before, you will find a list of these here, and you have the option to create new ones. The different types are divid into: Custom – audience based on a source (pixel etc.) to reengage the target group. Mirror audience – reach out to a new target group by finding people who are similar to existing customers etc.
Stored audience – audience created on the basis of interest, gender, geography etc. audience-1 Custom audience If you select “Custom audience”, you get the following options: own These are about which source you will use to create the audience. Mainly we can divide these into: with or without pixels. We can use everything under Meta sources without a pixel. With pixel If you have a pixel installed on the website you can create audiences for retargeting campaigns against those who have been on the website. Some examples of relevant audiences.
The audience of those who have
Broad audience of everyone who has been to one or more pages, including the entire website. The audience of everyone who has been to specific pages, eg pages about one product area, to re-engage them with relevant content. The audience of those who have seen ready-to-buy pages such as the shopping cart or price list page. So how do you set these up? Start by selecting “Custom” and “Website” as the source. You will then enter a new window where.
