Content marketing is used to disseminate information to attract consumers’ attention and generate demand for a product. It occupies a leading position in the list of Internet marketing tools, and became No. 1 in the trends of 2018.
Many people strive to use content marketing to promote their websites, products, and services. However, not everyone can do it correctly and effectively. In order for content marketing to help generate leads, you should know how to use it correctly. Here are 5 surefire ways to get consumer contacts (leads) using content marketing.
The first method is to create white papers
White papers are free collections of information (useful recommendations, advice) that may be useful to consumers. White papers are distributed in exchange for users’ contact information. According to statistics, more than 85% of Internet users are willing to share their e-mail in exchange for receiving a white paper. With the help of such information, you can not only collect contact information of potential clients, but also increase the authority of the company and prove its high level of expertise in a certain field.
To increase the demand for white papers, use the following rules when creating them:
1. the information must be relevant and useful;
2. the text and graphics must be of high quality and beautiful;
3. the style of presentation must be accessible to the average consumer.
Avoid specific terms when writing a white paper unless you are sure that users are familiar with them. Write in clear language, avoiding tautologies and errors. Practical recommendations, real cases with statistical data and detailed instructions are in the greatest demand among people. Write about how to do something, how to quickly promote, how to use the product, etc.
The second method is creating video clips
Make useful recommendations and reviews on video. Create your own YouTube or Vimeo account and post interesting video content there. To generate leads, you will need to place a call to subscribe to updates in the description of the video or in the video itself.
Video content is a special format for presenting australia phone number list information. If used skillfully, you can collect a lot of contact information for further communication with potential clients. Be original and convincing. If you are filming a video with useful tips, they should be given by a bright and charismatic person who inspires trust and respect. People will only watch what is interesting or pleasant to them. Use this feature of perception to correctly influence consumers.
The third way is to create and maintain a blog
This is one of the most labor-intensive methods, as it requires time and money, the ability to interest readers, and concentration on the topic. The blog must be updated regularly so that visitors can visit the site every day in search of new useful information. Offer readers why is it so important to create a strong brand? to subscribe to the blog to easily and quickly learn about new publications or the appearance of comments.
It is important to motivate consumers to subscribe correctly. Use arguments that will prove to people the practical benefits of becoming regular readers (subscribers). Offer some bonuses for subscribing, post information about how many users have subscribed to your blog. The subscription form should be noticeable, but not intrusive. Do not use pop-up windows that will close the text of the post every 5 seconds. Such a reminder will only irritate the reader and instead of subscribing, he will simply close the page.
The fourth method is organizing seminars and webinars
Leads can be generated not only with the help of ready-made text, graphic or video content, but also by holding thematic seminars and webinars. Many people are happy to take part in such events. Your task is to organize them and inform users. To do this, information europe email about the seminar/webinar being held must be distributed on the Internet and people must be invited to register.
In order for users to participate in the event, it is necessary to actively involve them in the registration and recording process. Post information not only on your website, but also on third-party sites. Involve your partners, acquaintances, and friends in this process. The webinar/seminar itself must be of good quality: interesting, informative, professional.
Method five – collecting data through third-party sites
To generate leads this way, you will need to place subscription forms on other platforms. You can use partner sites, specialized services, social networks. Users will pay attention to your call to subscribe if it is bright, creative, interesting. Advertise your site or product.
Actively communicate with the target audience
Respond to reviews and thanks, work with negative feedback. In general, do not forget to keep in touch with your subscribers so that they turn into your clients.
Even if your subscribers don’t become actual customers, they still represent value to you. Regular readers, seminar participants.
