Obtaining consents for databases is the goal of every entrepreneur striving for economic growth. One way to achieve this goal is to use special databases of individual customers or people running a business. The entrepreneur can create a database on their own, after collecting data. However, due to the fact that its preparation turns out to be a difficult and time-consuming task in practice.
Companies on the market often decide
To buy a ready-made database from another entity. In this context, it should be remembered that the database will not fulfill its function as a tool for acquiring twitter database customers. If the entrepreneur does not obtain consents to the processing of data from the persons to whom it relates. Obtaining databases for marketing purposes and consents related to them is regulated in the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR). In this article, we answer the question of how the process of obtaining consents should be carried out so that it can be considered lawful.
Obtaining consent for databases in accordance with the GDPR – what is data processing?
Let’s first answer the question of what data processing is . Recording, organizing, storing, adapting or modifying. Retrieving, viewing, using, disclosing by transmission, distributing or otherwise making available. Matching or combining, limiting, deleting or destroying.
The definition contained in the GDPR regulation has been formulated in such a way that its scope covers all possible activities related to data. This is of great importance to the entrepreneur, because the GDPR strictly defines the conditions for the lawfulness of processing. In order to be able to use the data in any way, the entity must meet at least one of them.
Consent to data processing for marketing purposes – legality requirements
The GDPR Regulation distinguishes five conditions for the lawfulness of processing:
- the data subject consents to this, unless it concerns the deletion of data relating to him or her;
- it is necessary to exercise a right or fulfil an obligation arising from legal provisions;
- it is necessary for the performance of a contract where the data subject is a party to it. Or where it is necessary to take steps prior to entering into a contract at the request of the data subject;
- is necessary to perform tasks specified by law carried out for the public good;
- it is necessary to fulfil legally justified purposes pursued by data controllers or data recipients, and the processing does not violate the rights and freedoms of the data subject.
Below, we will only deal with the first of the distinguished conditions concerning the entrepreneur’s obtaining consent. However, it is worth noting in relation to the fifth condition what is the customer lifecycle: from reach to loyalty to recipients by traditional mail). In the case of direct marketing, it is permissible – at least in some situations – to process data without obtaining the consent of the persons concerned.
Consent to sending commercial information electronically
In most cases, an entrepreneur who intends to process data. Including sending offers electronically, should obtain the consent of the persons to whom the data relates. This consent should be specific. Unambiguous, conscious and voluntary.
Moreover, if the entrepreneur intends to make any database available, regardless of whether it is, for example. A telephone database of entrepreneurs or an electronic database of individual customers. He should include this intention in the prepared declarations of consent and indicate a list of entities to which the data will be made available .
Obtaining consents for the database in accordance with GDPR – summary
Most often, in order to process data, the entity should seek the consent of the person whose data it concerns. Consent must be expresse in a conscious and unambiguous manner. It should be remembered that in the event of the intention to share yeezy 350 boost v2s with other entities. The entrepreneur should include this intention in the prepared declarations of consent.
