If you have your own brand or more generally a business project, you will certainly know that the first thing to do is to look for resources that are capable of giving you a hand in keeping your reality alive. A company is never alone, but is in an intricate networking system with communication agencies, creatives, data analysts and much more.
This is definitely a good thing because only by weaving a healthy network of relationships with the most diverse people will you be able to open your mind to optimal management of your company.
What is an inbound marketing agency?
In this great panorama of business, today we will focus in particular on a type of agency that is the inbound marketing one . Particularly dear to realities such as e-commerce and in general digital companies, this type of agency is essential for a healthy and fast growth of your business project.
An inbound marketing agency focuses a lot on the consumer journey of ideal customers , in particular on the lead generation phase . That is, on the moment of conversion from ordinary users into potential customers .
Inbound Marketing Funnel -EA
But let’s focus specifically on some useful terms.
Lead
A lead is a user who has visited your website, shown interest and decided to register by leaving at least some basic data. This is the data (for example personal details, email address, telephone number…) that allows you to reach them in other ways later to implement lead nurturing tactics , outbound marketing targeted on the type of user, etc.
Customer journey
Also known as buyer journey (purchase process), consumer journey and other ways. It is a real path built by the marketing team that allows the user to go through different stages before becoming a full-fledged customer of your brand and finally becoming loyal.
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The first phase is that of awareness
In which through fax lists powder various tools (social networks, website, online or offline events…) you make them aware of the need for what you offer. Then follows the phase of familiarity , subsequently that of consideration . Finally, the crucial asb directory phase of sales and the fundamental phase of loyalty .
Inbound Marketing
Inbound marketing works during all these phases and does so in a recognizable way. A company that works on an inbound marketing strategy is a company that invests a lot of resources creating content to be found on search engines, on customer care, on customer care . A company that apparently lets people talk about itself rather than “shouting” around what it sells, as was done until a few years ago.
In essence, the inbound methodology through the creation of valuable content, allows you to attract the public interested in your sector, generating qualified traffic. Subsequently, it works to convert these visitors into qualified leads, generating contacts, to then close the sale and finally retain new customers with long-term relationships.
Read also ” Inbound marketing: attracting and retaining customers ”
what does an inbound marketing agency do?
Flywheel Inbound Marketing | EA Blog 2As we have seen together in other posts, even if a company has its own team that deals with growth, it must always be open to collaboration with third-party agencies. In fact, there are a large number of specialized agencies, for example in web marketing, digital marketing or branding , that can benefit the growth of your idea.
Read also ” What is a communication agency and how is it made ”
An inbound marketing agency helps you on your inbound strategic path , guiding you and providing you with the most appropriate tools for growth and achieving your goals. It takes care of segmenting the audience and targeting it . It takes care of data collection and management . In synergy with other teams such as the communications team , it lays out the best strategies to adopt.
But above all, it creates a real ecosystem of which your brand is the center . It follows the users’ path step by step until they become customers and also takes care of the retention and loyalty phase .
In practice, an inbound marketing agency can virtually handle
Many tasks depending on the case. It can handle SEO , the website in general, email marketing activities , the blog , the various landing pages and calls to action , the content marketing strategy , social media marketing .
When we talk about agencies of this type, there is a real green light that assures you that the one you are choosing is the right agency for your needs. This signal is the affiliation with HubSpot .
If the agency you are evaluating is a HubSpot partner or provider, it means that they use the best marketing automation platform and consequently the best tools to ensure you a memorable service.
Inbound Marketing Consulting
At Eclettica-Akura we are a communications and marketing agency in Turin , specialized in inbound marketing . The team is made up of marketing experts, project managers, creatives (art directors and copywriters), web developers and illustrators. In addition, we use a selected network of partners for more specific services, for example regarding digital advertising, SEO, video-making and development.
