When you find yourself having to manage a growing brand , at a certain point in the life cycle of your business you find yourself having to solve a seemingly simple problem but which hides a whole world of its own. How does a brand communicate?
Let’s find out together in this post who a brand relies on when it comes to communicating with its target audience.
Communication agency
When your business begins to take its steps on the market at a certain level, it is natural to move to an agency dedicated to the way in which it must address its audience, both in B2C and B2B terms . This is where the communication agency comes into play, a real ecosystem in which creative, marketing and commercial resources coexist and collaborate for a common cause: the effectiveness of brand communication.
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Types of agency
As you can imagine, there are different types of communication agencies. There are those that are more specialized in branding , those that are totally digital , those that have a spirit closer to traditional marketing, those that focus entirely on PR and media activities and those that are purely creative. Let’s discover together the differences between some of them.
Digital communication agency
One of the first we will address is the digital marketing agency. Here, as is clear in the name, the activities that take place have a predominantly digital nature. Therefore, the contents are created with this in mind and adapted to an editorial plan that integrates social media marketing activities, digital PR, native advertising, influencers, ambassadors and much more.
In short, it is a real brand projection activity in the digital ecosystem to intercept your online target. A very important activity in this type of agency is target segmentation, an activity that bridges the world of marketing and traditional communication.
Branding agency
This type of communication agency is almost entirely devoted to building the perceived value of the brand. Central figures in this agency are both the creative couple, art director and copywriter, and the marketing team. Both teams, working in synergy, treat the brand as a real living ecosystem in continuous evolution and contact with its audience.
The main activities are the creation of the tone of voice, the look and feel but also media and PR activities such as contacts with the press, trade magazines, sponsors and supporters. Important figures also in this type of agency are influencers and ambassadors but not only.
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Advertising agency
This type of agency is the industry email data natural habitat of the creative couple copywriter and art director . Together with other support teams, these couples, managed by the creative director, work on the conception and production of content asb directory such as TV spots, radio spots, posters, generic outdoor and much more.
This type of agency is in close contact and collaboration with production houses regarding important resources for the creation of content for advertising campaigns such as directors, speakers, photographers, actors and many others.
The figures of a communication agency
There are many other types of communication agencies, however the ones we have talked about create a fairly clear and generic panorama, especially regarding the human resources that make up this ecosystem of the world of communication.
The lifeblood of an agency, in fact, are the teams of professionals who work there and who collaborate with each other actively and closely. Let’s proceed with an overview to get to know them better.
Account/Project manager
A true bridge between the various teams of the agency, especially between the creative team and the clients, this is one of the key figures for the agency. He or she literally acts as an intermediary, interprets and translates the client’s needs to the agency’s resources to always offer the best.
Strategic planner
Present in agencies that are generally larger and more structured, this figure works in close contact with both the accounts and the creative teams for fine work on the various incoming briefs, to establish ad hoc communication strategies. The planner puts both the client and the creatives in the optimal conditions to communicate with maximum effectiveness between them.
Creative Director
As the name of this title suggests, this figure manages the agency’s creative team. They can be teams dedicated to multiple clients or, in the case of more structured communication agencies, each team follows one or maximum two clients.
The creative couple The
creative heart of the agency, this couple formed by copywriter and art director is mainly concerned with the conception of content for the agency’s clients. There are many creative avenues and therefore this couple can deal with the conception and creation of activations, outdoor, digital, TV and radio spots, PR activations, posters and much more.
Graphic designer
Very important resources of a communications agency, graphic designers are those who, guided by the art director, give shape to the visual identity of the various agency projects , from web design for websites or online platforms to brochures and layouts.
Content Manager
The content manager figure is mainly concerned with the creation and management of content through the valuable tool of the editorial plan. It is a role that implies both creativity and strong organizational and management skills.
Social Team
At the head of this team, the social media manager . One of the figures who finds himself working with the least availability of time, given the operating times of the social world. This team in general is very active and works in close collaboration with both the creative couple and the graphic designers.
IT Team
This team includes full stack developers, programmers, network experts and any other figure useful to the communications agency, especially for a web agency , regarding network and internet systems.
Press and PR
Last but not least, the team that deals with press relations. It literally acts as the agency’s representative for relations with industry magazines, webzines, and newspapers, but it also deals with drafting press releases and press conferences.
These were just some of the most important figures within a communications agency and above, just some of the many types of agencies.
Eclettica-Akura, communication and marketing agency
Eclettica-Akura , which has been operating in Turin since 1994, is an independent communications agency which – despite being a small company – presents itself as an integrated communications agency .
We deal with branding and have always had a focus on digital , with a specialization in inbound marketing. The team is composed of marketing experts, project managers, creatives (art directors and copywriters), web developers and illustrators. In addition, we use a selected network of partners for more specific services, for example regarding digital advertising, SEO, video-making and development.
