Email marketing is one of the first tools for marketing and selling on the Internet. Despite the fact that many new advertising channels are available to businesses today, it firmly holds on to its leading position in the field of online sales, and marketers continue to ask how to send emails in Gmail.
Selling via email has a number of advantages compared to alternative lead sources:
Return on investment: a competent email campaign pays for the costs of its preparation, increases sales and loyalty of the target audience.
Reach: Compared to social media, where reach is only a few percent, emails bring in at least 60% of the subscriber base.
Advantages
The main advantages of email marketing are speed and targeting. With a qualitatively segmented base, you can very quickly send targeted emails to the most interested categories of customers.
The advantages of email newsletters include the wide possibilities of personalizing letters. It doesn’t matter how many recipients are in the newsletter, you can address each person by name, remember the context of the address, and create the impression of a live individual communication.
Another advantage of emails is the extremely low cost of mailings. There are services where you can send emails for free. For example, with NetHunt CRM you can send emails via Gmail without additional payment.
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Automation is a unique advantage of newsletters that few tools have. The system will automatically send automated emails to customers at the cayman islands phone number list right time. With the help of email newsletters, you can also create an auto-sales funnel – a fully automated process without the participation of managers.
Disadvantages
A significant drawback of email marketing is the need for an established contact base. But even that becomes outdated and depleted over time. Therefore, before embarking on email marketing, you need to have constant sources of replenishment of your customer base, since mailings do not increase the audience.
Other disadvantages of email marketing are What is email marketing? conditional. Fearing spam, people often indicate an email address that they do not use. In this case, the opening of letters cannot be influenced. In addition, letters can end up in spam due to illiterate mailings.
Also, many mail agents recognize promotional mailings and place them in a separate tab or folder. There, the letters can get lost among many others.
CRM in email marketing
Email marketing is an important tool for attracting customers and maintaining their loyalty. At the same time, for effective work, you need the right europe email tools for managing contacts, setting up personalized messages and tracking campaign results. This is where CRM systems play a key role. They optimize processes, automate routine tasks and make communication with customers more targeted and effective.
Let’s consider how CRM affects the effectiveness of email marketing and why it is difficult to achieve maximum results without it.
CRM keeps all your customer information in one place and organizes
your interactions with your business. You have easy access to your contacts, which is the foundation of effective marketing campaigns.
Message personalization
CRM easily segments the database according to various criteria: demographic data, previous purchases, interests, etc. You will send more relevant and personalized messages and increase the likelihood of interaction with emails.
CRM systems track
important metrics for email campaigns, such as opens, clicks, and replies, to help you understand how your audience is responding to specific email campaigns.
Analytics and Improvements
Thanks to analytical tools in CRM, you can analyze the results of each campaign, identify strengths and weaknesses, and refine strategies to increase the effectiveness of future mailings.
NetHunt CRM in email marketing
In addition to the general advantages of all CRM systems, NetHunt CRM offers unique opportunities to manage email campaigns directly from your Gmail mailbox, which is much easier and more efficient.
Gmail integration
One of the main advantages of NetHunt CRM is its deep integration with Gmail. Marketers can work directly from their mailbox without switching to third-party platforms. In this case, email marketing is convenient to manage, and the number of tools and platforms for full-fledged work is reduced to a minimum.
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Manage customer data directly from Gmail
All customer data, contacts, and interaction history are automatically stored in NetHunt CRM and synchronized with your Gmail account. This means that each email can be immediately linked to the corresponding contact or deal and you can get full context for each interaction.
Create and send campaigns directly from your inbox
The integration allows you to create mass email campaigns from the Gmail interface. This is convenient because marketers are used to working with email and can now launch mailings from their email client.
Process automation with minimal effort
Instead of manually copying or transferring contacts between different systems, you work in one service: write messages, send them, and track results. This makes managing campaigns much easier, the risk of errors is lower, and efficiency is higher.
NetHunt CRM integration with Gmail
Gmail in NetHunt CRM
Email campaign automation
NetHunt CRM greatly simplifies email marketing management through automation that optimizes campaigns and minimizes manual work. You not only simplify processes, but also increase the efficiency of communication with customers.
The advantage of automation in NetHunt CRM is the ability to launch mass email campaigns for specific audience segments. Instead of manually selecting contacts and creating individual emails, you can set up automated sending of messages to specific groups of customers based on their behavior, interests, or stage of the sales funnel.
Email campaign automation in NetHunt CRM
Automations in NetHunt CRM
Triggered email campaigns
Triggered email campaigns that send emails based on user actions or behavior not only improve personalization, but also ensure timely communication with customers, which increases their engagement and loyalty. Email marketing can be fully customized in NetHunt CRM.
Automatic sending of welcome letters
One of the most common types of trigger emails is a welcome message for new subscribers or customers. NetHunt CRM automatically sends such emails immediately after a user registers or subscribes to updates, establishing the first contact with them and laying the foundation for future communication.
Supporting communication at every stage of the customer lifecycle
With automation, you can set up a series of emails that accompany a customer throughout their entire lifecycle — from initial interest to conversion into a loyal customer. Abandoned cart reminders, information about new products or special offers — all of this can be automated and sent based on customer actions.
Working with customers after the sale
After a sale, it’s important to stay in touch with your customers to build relationships and increase loyalty. This stage provides opportunities for up-selling and cross-selling, and greatly increases the chances of getting referrals from satisfied customers. By engaging with your customers after a purchase, you not only improve their experience, but also lay the foundation for future collaboration and repeat sales.
Warming up the leads
Effective lead nurturing starts with creating email templates to send to your target customers at the right time. Emails at different stages of the sales funnel gradually increase lead engagement and guide them towards closing a deal. From the moment you sign up to the sale, you can set up automated emails to be sent at regular intervals, maintaining engagement and reminding them of the offer.
Working with leads after they unsubscribe
Unsubscribing doesn’t always mean poor content. Sometimes customers want to receive fewer emails or prefer other communication channels. Triggering emails for unsubscribed leads reveals the main reasons for unsubscribes and helps you understand how to improve your communication. You can draw the right conclusions and improve your marketing strategy for engaging with your audience.
Thanks to such campaigns, businesses effectively attract customers and maintain active communication with them without spending a lot of time and resources. You create a continuous flow of personalized emails that arrive at the right moment, which significantly increases the overall effectiveness of email marketing.
Email campaigns in NetHunt CRM
With one-time email campaigns in NetHunt CRM, you can send mass emails to a selected list of contacts. You can choose from simple text messages or HTML emails to tailor the mailing to your audience’s needs. With manual campaign scheduling, you have full control over when and what content your customers receive.
To achieve even more accurate results, NetHunt CRM segments contacts according to various criteria, so you can send perfectly tailored messages at the right time, which increases communication efficiency.
Additionally, NetHunt’s automation sets up repetitive processes, such as drip campaigns or generating new leads through web forms. This greatly simplifies the work of your teams by streamlining email marketing campaigns.
How to create email newsletters in NetHunt CRM
In NetHunt CRM, you can easily and effectively manage email campaigns , automate customer interactions, and improve the results of your marketing efforts.
Step 1. Segment your contacts
In NetHunt CRM, you can segment your contacts based on different criteria. Create segments for different customer groups, and the system will automatically add new contacts to the corresponding segments when they match the defined filters. This way, you can target your audience more precisely.
Step 2: Create and save email templates
NetHunt CRM makes it easy to create email templates, save them, and reuse them. Personalize emails with information from customer cards so that each message meets the needs of a specific segment. This helps you send more relevant and interesting offers to leads.
