Market research
Market research is the foundation of a successful marketing strategy , encompassing the collection and analysis of market, customer, and competitor data. The company understands the needs, expectations, and motivations of its target audience, clearly defines what sets it apart from its competitors, and creates unique advantages.
Moreover, market research reveals hidden niches and unmet consumer needs and risks that slow down or complicate business development.
Based on this data, marketers:
adjust marketing campaigns;
improve existing products or services;
segment the audience more precisely;
proactively form a position in the market;
Demand forecasting
Based on the analysis of past sales, seasonal peaks, market fluctuations and changes in customer preferences.
Assortment planning
Marketers decide what products or services to offer to customers to meet their expectations and remain competitive. They analyze cameroon phone number list demand for existing products, add new ones, and replace or discontinue those that are not in demand.
Pricing
Pricing affects a company’s sales and profits. At this stage, consider the following factors:
cost price – the amount that an entrepreneur spends on the production and sale of a product or service;
demand — how much customers are willing to pay for the product;
Competition – analysis of other companies’ prices for similar products. It is important to understand how to differentiate the product: set a slightly lower price or offer additional benefits;
Value for customers — the price should match the value that customers see in the product;
Organization of marketing communication
Effective promotion starts with a Basic marketing functions clear understanding of why a product or service is special and useful. This determines how people will perceive the brand, how it will stand out from the competition, and so on.
Marketers develop a clear strategy that covers all communication channels, from social media and email to in-person meetings and events. Consistent messaging across platforms builds a strong brand and increases customer trust. The better a company communicates its values and benefits, the easier it is to not only attract new customers but also retain existing ones.
Optimize marketing and sales with NetHunt CRM!
Try for free
I want a demo
Monobank logologo Rozetka Paylogo Uklon
screen NetHunt
Analysis of results
When you know what works well, you can use your europe email marketing budget more effectively. If a campaign or channel isn’t delivering results, redirect your funds to other, more effective tools.
NetHunt CRM Marketing Features
NetHunt CRM has important marketing features that increase the productivity of marketing campaigns. Let’s take a look at the main ones.
Collecting leads from the website via web forms
This is a convenient way to automate lead generation .
For example, when the team receives an answer to the question “How can we help you?”, they instantly understand the customer’s needs. Based on this information, they can customize next steps: send a welcome email, contact the customer, or conduct a product demonstration.
Web form in NetHunt CRM
Web form in NetHunt CRM
Audience segmentation
Once you have collected your data, segment your audience based on various criteria.
Moreover, with NetHunt CRM you can expand the capabilities of standard settings and create audience segments based on individual criteria. Add the necessary fields to customer cards in the CRM system to track parameters important for your business.
Audience segmentation by position in NetHunt CRM
Audience segmentation by position in NetHunt CRM
Distribution of leads between managers
The faster a manager contacts a potential client, the faster the deal will be signed, and the company will make a profit.
Configure the distribution of potential customers between sales managers as new leads enter the system.
Updating the registration form in NetHunt CRM
Automation of newsletter subscriptions
The lead gradually gets acquainted with the product, receiving relevant information at each stage.
Automation in NetHunt CRM
Automation in NetHunt CRM
Evaluating the effectiveness of mailings
NetHunt CRM tracks the results of mailings.
Open statistics show which email topics work best;
Evaluate the marketing features of NetHunt CRM!
