A lead magnet is content that a company offers to potential customers in exchange for contact information. For example, to download a business guide called “Sales Process Automation,” leads provide their email addresses. The company receives the contacts of interested people and sends them useful materials.
Experts have a list of warm leads ready to communicate. The main thing is not to make a common mistake and not turn a lead magnet into a means of intrusive advertising.
Useful functions of the lead magnet:
hot contact removal;
getting acquainted with a new product or service of the company;
increasing brand awareness;
expanding the contact base;
customer support at different stages of the sales funnel.
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Categories of lead magnets
Ice magnets are divided into 5 main categories. Let’s look at them in more detail.
Practical ice magnets
Resources that solve specific user problems. For example:
checklists — lists of tasks or steps to perform a certain action or achieve a goal;
Templates are sample contracts, presentations, and other useful files that simplify the preparation of documentation. They are especially useful for those who do not have the time or experience to create such files from scratch.
Educational ice magnets
Materials that help you better understand a certain topic, learn something new, or improve your skills. For example:
Webinars are online meetings where experts share useful information and answer participants’ questions. This is a convenient way to get cambodia phone number list practical advice and knowledge and understand an interesting topic with specialists;
Infographics are visual materials that combine graphs, diagrams, and icons to simplify the perception of large amounts of data.
Entertainment ice magnets
Materials with interactive elements, including quizzes, not only engage the audience but also test their knowledge of your company and product. Conduct what is an ice magnet and why is it useful for business? a quiz, and for correct answers, offer participants a nice bonus – a discount on their next purchase.
Social lead magnets
Aimed at creating an active community around europe email your company or product. Invite users to join a closed group where they will be the first to know about updates.
How to create an ice magnet
To make your lead magnet work for you and bring in leads, follow these recommendations — and you’ll soon see what a powerful customer acquisition tool it is !
Understand the needs and problems of your target audience
This is the first and most important step in creating an effective lead magnet. Conduct a survey, read comments on social networks or forums. Find out what questions or difficulties your target audience has. The more precisely you identify their needs, the better your lead magnet will be.
Let’s say you run a small business financial services company and you notice that leads are having a hard time keeping track of their budget and expenses. Create a lead magnet — a free guide on “How to Manage Your Business Budget Effectively.” Share tips on budgeting, controlling expenses, and investing.
Form a UTP
To stand out from the competition, determine why your offering is special.
View competitors’ offers
Don’t copy your competitors’ strategies.
Pay attention to the format of their lead magnets, presentation style, benefits, and message.
Think about the lead magnet format
Consider how your customers consume information.
Maintain communication with leads
Don’t forget about leads after the first contact. Continue communicating to keep them interested. Write 3-4 more messages and send them gradually.
NetHunt CRM features for effective work with lead magnets
Working with leads will be a real challenge without the right tools. Pay attention to the features of NetHunt CRM:
Automatic contact collection
NetHunt CRM automatically collects the contacts of everyone who uploads lead magnets and adds them to the database. There are two ways to do this:
Embedded NetHunt form — you place the NetHunt CRM form on your website, and all filled-in data immediately automatically enters the system
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Marketing campaign automation
Let’s say you offer a free checklist with tips on how to launch a marketing campaign. A user uploads it to your website, and NetHunt CRM automatically sends them the first email with the materials. This is the beginning of an automation chain.
Two days after sending the checklist, the system sends an email with an article that details one of the items — setting up targeted advertising.
>At the end of the chain, the system will send a final email inviting you to a demo where you can learn more about how to set up and track marketing campaigns.
>Segmenting contacts in the sales funnel by tag
In NetHunt CRM, you can create a separate sales funnel for leads who downloaded a lead magnet, segment contacts by a special tag, and track their path separately from other leads.
How to determine the effectiveness of an ice magnet
A lead magnet is a kind of test for the attractiveness of an offer.
Number of leads
This is the first and most obvious indicator that indicates how many new contacts the business received thanks to the lead magnet. The more people sign up for the offer, the higher the interest in it.>Lead quality
The value of contacts for business:
Conversion rate
The number of visitors to your website or landing page who took advantage of your lead magnet.
