If you want to succeed online, you absolutely must work on your website’s SEO strategy. Without boosting your visibility on search engines, you will not be able to get visits and therefore new customers. However, even if a SERP optimization campaign is essential, you must be careful with your natural referencing budget. You risk, in fact, compromising your business in the long term if you devote a large part of your budget to actions that bring you little visibility.
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Know that it is entirely possible to reduce your expenses in your SEO campaign without sacrificing the quality of your operations.
1) Don’t have eyes bigger than your stomach
Setting unattainable goals is never a good idea in the field of natural referencing. Eager to reach the maximum number of visits , some companies want to position themselves on many keywords.
This is of course an excellent strategy, but only if you have several hundred euros to invest monthly – not to mention the considerable human resources required to carry out the SEO strategy. In addition, the SERP algorithms could find it questionable, which will be detrimental to your website.
2) Choose keywords carefully for natural referencing
Positioning your site on generic keywords is a kind of Holy Grail for a company wishing to improve its web traffic. Unfortunately, this objective is sometimes unattainable, especially if the site is recent: the pages well positioned on these competitive keywords are generally those whose domain name has seniority and benefits from excellent notoriety.
The best alternative to save your SEO budget is therefore to turn to keywords with low competition , good conversion potential and a suitable search volume.
3) Multiply high value-added SEO content
To date, creating relevant and through the installment program from danacita, targeted content remains the only solution to improve your natural SEO on Google . Don’t expect to have a good position on your keywords by neglecting your editorial strategy. The type of content most appreciated by search engines obviously remains texts ( product sheet , blog article , press release , white paper , web page design , etc.). However, you can alternate them with videos and infographics to optimize your content production costs.
Diffusion is also a parameter that beb directory should not be overlooked. The more your content is relayed on the web, the more you will obtain maximum visibility. Hence the interest in exploiting participatory platforms such as social networks or forums.
4) Quality over quantity when it comes to backlinks
Netlinking remains and will remain a pillar of natural referencing . However, this process requires the deployment of a content production strategy as well as the continuous prospecting of other websites. Some webmasters unfortunately make the mistake of focusing on the quantity of backlinks rather than the quality. Not only does this approach waste your budget for content creation, but it also exposes you to possible penalties from Google. To successfully carry out a netlinking strategy, channel your efforts on the “spots” related to your field of activity (partners, influencers, NGOs, professional associations, etc.). You will thus be able to benefit from relevant inbound links.
5) Fix page optimizations
After monitoring the positioning of your site on search engines, do not hesitate to analyze and correct the optimizations of your different pages. Although very simple, this tip is sometimes overlooked by some SEO specialists. To implement it, simply list the high-potential keywords on which your page is positioned between 11th and 30th place . You will then only have to optimize them (internally and externally) to raise them to the first page of Google.